Title: Professor

College: Institute of Food and Agricultural Sciences

Department: Agricultural Education and Communication

Curriculum vitae: PDF

Research Interests: Public attitudes toward science and technology, including distance education, new and social media, as well as consumer behavior/marketing, and critical thinking and decision-making.

Hobbies: Playing tennis

Dr. Tracy Irani is a professor of agricultural communication in the Department of Agricultural Education and Communication at the University of Florida, where she has been a faculty member since 1999. She has a Ph.D. degree in journalism and communications from UF. Her research interests include public attitudes toward science and technology, including distance education, new and social media, as well as consumer behavior/marketing, and critical thinking and decision-making. Her work in public perception and developing effective communications and outreach has been funded by the National Institutes of Health, the National Oceanic and Atmospheric Administration, the Howard Hughes Medical Institute and the USDA. Dr. Irani teaches courses in campaign strategies, managing and leading change, and applications of communication theory in the field of agricultural communication. Dr. Irani also serves as development director of the Center for Public Issues Education in Agriculture and Natural Resources, or PIE Center, which is based at UF in the Institute of Food and Agricultural Sciences.  She is also a co-director of UF’s Scientific Thinking Educational Partnership.   

Contact information:

Department of Agricultural Education and Communication

220 Rolfs Hall
P.O. Box 110540
Gainesville, Florida 32611

Voice: (352) 273-2588

Emerging Pathogens Institute
P.O. Box 100009

Gainesville, Florida 32610-0009
Voice: (352) 273-7526
Fax: (352) 273-9430

Email: irani@ufl.edu