EPI Marketing Policy

Two people shake hands. Only the arms are visible in the image, and a poster board titled "marketing" is in the background with a bunch of sticky notes on it.

The Emerging Pathogens Institute has phased out the use of listservs in replacement of Constant Contact for email marketing purposes. There will be two main types of communications distributed: a newsletter and a bulletin. The newsletter will distribute to all subscribers; the bulletin will only distribute to members and associate members (UF internal subscribers).

In addition to email marketing, the EPI offers event submissions to appear on a calendar that displays on the website’s homepage. The institute has social media accounts and digital signage within the building that can also help disseminate information.

Submission preferences are made for EPI members and those affiliated with an EPI member, including but not limited to students, postdoctoral researchers, center collaborators, publication co-authors, etcetera. Any content submitted must align with the EPI mission and vision. All content submitted to the EPI is subject to review and approval.

Digital Signage

The EPI building has televisions located on all four floors of the building. To appear on the building’s digital signage, requests must be submitted at least 5 business days prior to the event to ensure posting upon approval. All graphics must be 1980 pixels width by 1020 pixels height.

EPI Exchange

EPI Exchange will serve as the institute’s biweekly newsletter. It will publish on the first and third Friday of every month, starting February 4, 2022. Key content includes research highlights, relevant articles, honorable recognitions and field/lab work. For content to be considered, it must be submitted no later than the preceding Wednesday. To illustrate, content published on the first Friday of the month must be submitted by the first Wednesday of the month, and content published on the third Friday of the month must be submitted by the third Wednesday of the month. Anything submitted after will be published in the following newsletter. Relevant content submitted into News and Notes will be added into EPI Exchange as seen fit.

EPI News and Notes

News and Notes will serve as the institute’s weekly bulletin. It will publish every Monday, excluding UF holidays. Any relevant news, seminars, events, conferences and etcetera can be submitted for publication into the bulletin. For content to be considered, it must be submitted for publication no later than the preceding Thursday. Anything submitted after will be published in the following bulletin. Items submitted into News and Notes can be open for consideration into EPI Exchange. To ensure submission into our newsletter (upon approval), also submit to EPI Exchange.

Events Calendar

The EPI events calendar appears on the homepage of the institute’s website. To appear on the calendar, requests must be submitted at least 5 business days prior to the event to ensure posting upon approval.

Social Media

The EPI has five social media accounts: Facebook, Instagram, LinkedIn, Twitter and YouTube. Social media request must be submitted at least 72 hours in advance to ensure posting upon approval.

Submission Timelines

Newsletter Publication Timeline(s) Submission Deadline
Events Calendar N/A 5 business days before posting date
Digital Signage N/A 5 business days before posting date
EPI Exchange Biweekly; 1st and 3rd Friday of month 1st and 3rd Wednesday of month
EPI News and Notes Weekly; Mondays in the AM Thursday of the week prior
Social Media N/A 72 hours before posting date