College: Institute of Food and Agricultural Sciences
Department: Agricultural Education and Communication
Curriculum vitae: PDF
Research Interests: Public attitudes toward science and technology, including distance education, new and social media, as well as consumer behavior/marketing, and critical thinking and decision-making.
Hobbies: Playing tennis
Dr. Tracy Irani is a professor of agricultural communication in the Department of Agricultural Education and Communication at the University of Florida, where she has been a faculty member since 1999. She has a Ph.D. degree in journalism and communications from UF. Her research interests include public attitudes toward science and technology, including distance education, new and social media, as well as consumer behavior/marketing, and critical thinking and decision-making. Her work in public perception and developing effective communications and outreach has been funded by the National Institutes of Health, the National Oceanic and Atmospheric Administration, the Howard Hughes Medical Institute and the USDA. Dr. Irani teaches courses in campaign strategies, managing and leading change, and applications of communication theory in the field of agricultural communication. Dr. Irani also serves as development director of the Center for Public Issues Education in Agriculture and Natural Resources, or PIE Center, which is based at UF in the Institute of Food and Agricultural Sciences. She is also a co-director of UF’s Scientific Thinking Educational Partnership.
Department of Agricultural Education and Communication
220 Rolfs Hall
P.O. Box 110540
Gainesville, Florida 32611
Voice: (352) 273-2588
Emerging Pathogens Institute
P.O. Box 100009
Gainesville, Florida 32610-0009
Voice: (352) 273-7526
Fax: (352) 273-9430